
Summary Statement
Advertising major with an art minor and varied hands-on experience in both business and creative aspects of marketing. Ambitious and action-oriented employee. Works well as a leader or a team player by contributing to a harmonious team work environment. Pays thorough attention to detail and aesthetic. Strong ability to create visuals and spaces that profoundly affect the five senses.
Relevant Experience
Snapple, Pace University Brand Marketing Team, New York, NY
Creative Development/Production
August 2015 - May 2016
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Executed a national, fully integrated marketing campaign to increase Snapple’s brand awareness and purchase frequency
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Pitched a $50 million campaign to Snapple brand leaders against 150 colleges in AAF’s National Student Advertising Competition
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Produced a variety of creative executions and a campaign plans book, which was recognized in 1st place at competition
Cutter Productions, New York, NY
Intern/Production Assistant
January 2015 - May 2015
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Work closely with the Head of Production in the pre-production, shoot and wrap phases of all projects
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Integral to daily operations, which involves maintaining video footage and social media sites and logging company expenses, W-9s and invoices
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Verify production budgets, travel itineraries, expense reports and payroll
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Worked in an environment where I learned about production, client relations, small business development and women-owned business initiatives
Pizza Hut, Pace University, New York, NY
Market Researcher/Art Director/Presenter
August 2014 – November 2014
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Conducted quantitative and qualitative research about the pizza industry to construct a creative strategy
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Wrote the script and drew the storyboards for 4 TV commercial spots; Made print ads that related to those commercials
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Developed a media strategy for the client, including but not limited to public relations, paid media, and event marketing
Townley Inc., New York, NY
Sales Marketing Intern
June 2014 – August 2014
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Photographed product samples and made the images web-ready in Photoshop
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Wrote copy about individual products for clients to use on their website
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Managed sample inventory shipments and displayed beauty product samples in Townley’s showroom
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Prepared sales team for meetings by creating presentations, compiling spreadsheets, and attaining product samples
Ford Models, Los Angeles, CA
Model
June 2010 – June 2012
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Gained awareness of how to develop and portray a brand image
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Collaborated with staff on-set of advertising campaigns, photo and video shoots, molding myself to convey the desired image
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Communicated with a team of producers and creative individuals on large-scale and small-scale production sets
Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Microsoft Office Word, Excel, PowerPoint
Prezi
Internet Research
Online Survey Software
Marketing databases Simmons and MRI
Social Media Platforms Facebook, Pinterest, Tumblr, Vine, Snapchat, Twitter and Instagram
Limited working proficiency of Spanish
Painting
Dancing
Photography
Graphic Design
Capoeira
2010 - present
2010 - present
Education
Pace University, Lubin School of Business, New York, NY
Graduation in May 2016
Bachelor of Business Administration
Major: Advertising and Integrated Marketing Communications Minor: Digital Design
Honors: Dean’s Scholarship Cumulative GPA: 3.52
School of Visual Arts, New York, NY
June 2014 – August 2014
Credited college course on advertising and creating advertisements, taught by working industry professionals.